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Number of Pages: 60
Number of Sources: 55

Sample 1

Type of Document:Master's Thesis

Title of Piece:Improving Customer Relations through Relationship Marketing. How Can Greenheart Plants Improve its Relationships with Customers to Create a Competitive Advantage?

Summary:The purpose of this thesis is to establish a relationship marketing strategy for Greenheart Plants to help create a competitive advantage over competing firms in the gardening market.

Number of Pages: 65
Number of Sources: 45

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Sample 2

Type of Document:Undergraduate Dissertation

Title of Piece:Implicit Side of the Olympic Games: the Past, Present and Future of Olympic Marketing.

Summary:This dissertation analyzes Olympic marketing as the implicit side of Olympic movement; evaluation of past, present and future profiles of Olympic marketing.